Kraft Heinz, The Company

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As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Amsterdam, , Netherlands

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 03-Dec-2020

Job Type: Regular

Description & Requirements

About the Position

•    Reporting into Head of Category & Trade Marketing
•    The primary responsibility is to develop and deploy the trade marketing strategy for markets of focus

Responsibilities include: 


•    KHC performance: drive delivery of top-line growth and value market share / in-market sales for respective markets in retail and food service; identify and support sales opportunities  
•    Growth strategy: recommendations according to product portfolio- distribution- brand positioning- pricing- as well as plan and execution of marketing and trade support activities
•    Innovation & Portfolio maintenance: commercial project lead for innovation/renovation projects in-market from idea to execution in addition to longer term tracking. Portfolio maintenance is also an important part of the job- in which the TMM is responsible to monitor changes in local regulations (alongside with distributors) and internal Masterbrand guidelines and update labels accordingly
•    BTL: plan- implement and evaluate in-store campaigns and promotions   
•    Stakeholder management: marketing point of contact for distributors and sales (insight sharing- training on new launches and campaigns)

Meeting ownership: 


•    Monthly Performance Reports (MPR) - respective to in-market sell-out and marketing activation performance
•    Distributor MPR (marketing point of contact)
•    Region Deep Dive (marketing lead)
•    Category Leadership Team (depending on project)

Professional Attributes: 


•    Ability to Simplify (must-have)
o    We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated- when you provide simple solutions dealing with complex challenges. 
•    Resilience (must-have)
o    You’re able to bounce back after a disappointment or set back- big or small. And always continue to move onward & upward. 
•    Analytical (must-have)
o    We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset. 
•    Commercial Sense (good-to-have)
o    You don’t only want to win; you hate to lose. You’re always seeking for opportunities to expand your business and create more savings- while over delivering your targets. 
•    Communication Skills (good-to-have)
o    At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of different stakeholders. 
•    Project management skills (good-to-have)
o    Time management has no secrets for you. You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given time frame.

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity