About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 02 - Adv- Digital- Graphic Design

Date Published: 07-Apr-2021

Job Type: Regular

Description & Requirements

We are seeking a senior media leader to define the eCommerce media strategy for Large Format & Regional Grocery retailers and for the Kids- Snacks- and Beverages (KSB) business unit.  The role is expected to consistently and successfully deliver the execution of complex programs- including direct partnerships- 360 programmatic media buying- paid social and paid search.  

This position requires a candidate that is a self-starter- clear communicator- innovator- and driver of results.  The candidate is a hustler- leader and is an expert on several retailer media groups’ capabilities.  This position is brand new within a high growth org so the individual needs to be flexible- agile- and comfortable with ambiguity.  This individual will hold a diverse role in both the planning and execution of media across retailers and brands and will oversee 1 direct report.   The individual will provide activation results- analysis- and recommended action plans to senior leaders across Kraft Heinz.  If you are ready to roll up your sleeves in this dynamic role- team- and space- we want to hear from you!


Responsibilities

  • Activate holistic advertising campaigns and marketing strategies that include retailer onsite and offsite traffic drivers (including targeted display ads- search- paid social- CRM- influencers- and acquisition emails) to deliver upon key KPIs

  • Understand retailer media capabilities across Quotient- Citrus- Criteo- Target- Amazon- Walmart- Instacart and more

  • Lead relationship with our media and agency partners- including overseeing multiple retailers’ and brands’ media budgets

  • Partner with eCommerce sales- stores teams and brand teams to drive holistic omnichannel and digital strategies

  • Deliver both topline sales- market share- and media efficiency targets (CPC and incremental sales) and manage investment strategy

  • Develop detailed media briefs for various initiatives to launch programs that comply with brand guidelines- align with business objectives- and exceed defined performance KPIs

  • Synthesize campaign learnings and communicate data-driven recommendations

  • Own monthly meeting with senior KSB brand teams to communicate top company priorities and align on media campaigns strategies

  • Collaborate with the Consumer Insights and Category Management teams to identify growth areas and white space opportunities

  • Develop test and learn innovation plans to continuously drive the business forward

  • Continuously push the envelope- develop forward thinking strategies- and measurement roadmaps as media landscape evolves

  • Oversee 1 direct reports’ day-to-day work and development

Qualifications

  • Exceptional communication skills- with experience managing multiple senior level stakeholders’ expectations

  • Strong presentation skills to internal and external partners

  • Prior management experience

  • Excellent strategic and analytical skills

  • Strong personal motivation in fast paced- high pressure environment with a bias for action

  • Ability to effectively work independently as well as collaboratively across multiple functions

  • Prior or relevant experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) required Media buying experience- DSP- DMP and ad serving/tracking (DCM) understanding required

  • Minimum 6 years of media experience- 7 years preferred

  • Prior media agency experience preferred

#LI-AO1

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity