Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 01 - Sales

Department: 01 - 07 - Strategic / Key Accounts

Date Published: 05-Jan-2021

Job Type: Trainee

Description & Requirements

About Kraft Heinz Marketing
Marketing is what we do best at Kraft Heinz and developing strong marketing leaders is what we pride ourselves on. Not only do we offer world-class training to build your marketing- business- and leadership expertise- but we provide a wide range of business experiences and challenge people to make a a real impact and deliver results.
Kraft Heinz Marketers are focused on the 4 Ps:  Product- Place- Price & Promotion.  These brand fundamentals are key to driving new marketing strategies- including product innovation and breakthrough communications.   Our Marketers leverage consumer insights and analytics to develop new products- advertising & communications strategies and support plans- working closely with cross-functional teams and external agency partners.
As a Senior Associate Brand Manager Brand Building & Innovation for Taste Elevation- you will have a blended role of executing breakthrough and explosive brand marketing plans for consumers and develop disruptive innovation plans to transform our brands for the future. You will also contribute to the strategic development of our brands and categories to deliver short and long-term brand health- household penetration- revenue- profit and share targets in line with corporate objectives.  As a natural story-teller- you will develop and communicate the  strategic vision for your cross-functional team including R&D- Business Development- and Categories teams and support complex processes by inspiring them with your passion and excitement for your brands. You will also further enhance your technical marketing skills through on-going execution of Marketing Plans.


  • Leads the commercialization and launch of new product innovations and renovations based on corporate objectives and strategic plans; including developing detailed market and category assessments- entry strategies and recommendations-  consumer insights- testing and research - packaging- product development and design

  • Brings the power of consumer insights- analytics- consumer and brand together to deliver an innovation recommendations and strategies with the objectives of meeting consumer desire- building disruptive brands- and driving sales and category growth.

  • Supports the Brand Manager in the development of the long term business strategic plan and innovation strategy through research and analysis- leveraging data and insights from diverse sources such as Nielsen consumption data- consumer research- and category & consumer insights resources.. Translates business and innovation goals into a simple roadmap and actionable plan- leads cross-functional team to flawless execution and launch- and develops the appropriate contingency plans as required. 

  • Builds strong collaborative relationships with  cross-functional business teams including the Business Unit- R&D- regulatory- operations- finance- legal- and creative agencies & partners; Leads and inspires the teams to be deliver results- be bold & agile- take risks- and make collective decisions that are right for the consumer- customer and company.

  • Supports our marketing initiatives to build brands that live in culture; acting with agility and creating a currency around our distinctive brand icons by putting them at the heart of cultural moments to build brand buzz and modernize perceptions. This includes supporting the execution of marketing communication & always on social campaigns to build brand equity- increase brand awareness & relevance- and drive business results.

  • Evaluates the performance of executed strategic programs and advertising campaigns to ascertain their effectiveness in meeting brand objectives. 

  • Budget lead- ensuring efficient spend and providing ongoing tracking and management


  • An undergraduate university degree in business is required- MBA is considered an asset.

  • 2-3 years experience within marketing- product innovation commercialization and brand communications.

  • An understanding of marketing fundamentals (4P’s – Product- Price- Place- Promotion). Ability to identify and develop innovative ideas- understand brand strategies and business solutions.

  • Demonstrated leadership and a drive for results.

  • Outstanding interpersonal communication skills- including verbal- written and presentation. A storyteller with an ability to simplify.

  • Project management skills- as well as- managing conflicting priorities simultaneously.

  • Excellent analytical skills. Knowledge of and ability to gather- interpret and apply multiple consumer/industry insights and trends into simple and clear action plans and recommendations.

  • Experience leveraging insights from consumer behaviours and motivations. A passion for building brands- mining consumer insights- and changing consumer perceptions and behaviours.

  • Agile and outstanding problem solver who can pivot quickly and is fearless in ambiguous situations.

About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world- with eight $1 billion+ brands. A globally trusted producer of delicious foods- The Kraft Heinz Company provides high quality- great taste and nutrition for all eating occasions whether at home- in restaurants or on the go. The Company’s iconic brands include KraftHeinz- ABC- Capri SunClassicoJell-OKool-Aid- Lunchables- Maxwell House- Ore-Ida- Oscar Mayer- Philadelphia- Planters- PlasmonQuero- Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people- our planet and our Company. For more information- visit

Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for the opportunity- regardless of race- religion- faith- creed- age- ethnicity- marital status- gender identity- sexual orientation- or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact:


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity