About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 02 - Adv- Digital- Graphic Design

Date Published: 25-May-2021

Job Type: Regular

Description & Requirements

Responsibilities
 

  • Develop and activate holistic advertising and marketing campaigns for specific brands that include retailer onsite and offsite traffic drivers (including targeted display ads- search- paid social- CRM- influencers- and acquisition emails)
  • Manage and own budget recommendations to brand team
  • Manage day-to-day relationship with agency partners and designated BU team
  • Interface with eCommerce sales teams- eCommerce retail media team- eCommerce content team- and brand teams regarding campaign strategy and performance in order to meet campaign objectives
  • Define brand search strategy and structure- including keyword and content development
  • Integration of brand campaign efforts across media channels to ensure cohesive consumer experience
  • Ownership of BU media planning/execution calendars- determining synergies between national and eCommerce plans
  • Develop detailed media briefs for various initiatives to launch of programs that comply with brand guidelines- align with business objectives- and exceed defined performance KPIs
  • Synthesize campaign learnings and communicate data-driven recommendations and best practices to the sales and brand teams on an ad-hoc or regular basis
  • Collaborate with the Consumer Insights and Category Management teams to identify growth areas for the brands within eCommerce
  • Develop test and learn plans to continuously drive the business forward
  • Define new product launch and go-to-market plans by channel in partnership with the brand teams
  • Support strategic- brand-build initiatives focused on high impact growth including: SEO- SEM- Voice Commerce- etc.
     

Qualifications
 

  • Thrives in a fast-paced- dynamic- high pressure- deadline-oriented environment
  • Needs to work collaboratively with several internal and external partners including agencies
  • Strong communication skills- tailoring message to appropriate audience
  • Excellent analytical skills to identify optimizations and new marketing opportunities
  • Thinks outside the box
  • Needs to have strong project management skills to quarterback requests that requires inputs from multiple partners
  •  Strong prioritization skills
  • Ability to demonstrate individual- team- and project leadership skills
  • Strong personal motivation and ability to effectively work independently
  • Media buying experience- DSP- DMP and ad serving/tracking (DCM) understanding required
  • Knowledge of eCommerce media space and marketing tactics available
  • Prior media agency experience preferred
  • Prior or relevant experience in Retail (eCommerce a plus) and Consumer Packaged Goods (CPG)
  • Comfortable working in an ambiguous environment

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Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity