About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Madrid, , Spain

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 05-Apr-2021

Job Type: Regular

Description & Requirements

About the Position

We have an excellent opportunity available for an experienced Senior Brand Manager to make a difference at Kraft Heinz. The Senior Brand Manager position lies within the Iberia business. You’ll be working in a high performing team- alongside peers always trying to reach the next level. You’ll be reporting into the Marketing & Category Director Iberia. Get ready for a lot of exposure to internal senior stakeholders. Your primary responsibility will be to shape the future of our top iconic and local brand in the Iberia business. This is a unique double role position covering from brand development to brand building and activation. On the one hand you will shape the future of the brand: 5-year strategy and brand plan- innovation and product development roadmap together with R&D- brand purpose- brand foundations and media creation. On the other one- you will land the marketing plan in the country ensuring outstand and timely delivery in the market.

In brief- you will be responsible for:

  • Brand purpose
  • Brand vision
  • Brand strategy
  • 5-year brand roadmap and P&L associated
  • Brand foundations
  • Long term innovation portfolio roadmap and product development together with Consumer Insights and R&D teams
  • Media asset creation
  • Annual brand strategy and activity planning
  • Financial delivery for the brand- aiming at exceeding budget targets
  • Monthly performance review to the Continental Europe leadership team- including in depth root cause analysis and action plan to resolve any issues within the year
  • Leading media planning for the brand- including channel choices & investment strategy. Bringing to life the media asset creation by building and leading a best in class activation plan
  • Full 360 launch plan for innovation- with strong partnership and influencing on their development with the EU Brand Build team.
  • Manage a team of 2 people


Hard Skills

Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.

  • BSc required- MSc preferred
  • Prior Brand Management experience in local or global. Experience in both is a plus
  • Prior experience in 2 different FMCG department areas: local marketing- global marketing- sales
  • 6-7-year FMCG experience

Professional Attributes

  • Communication Skills
    • At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of different stakeholders.
  • Confident / Ability to give pushback
    • You’re a go getter- you’re not easily thrown off your game- not even when you get resistance.  
  • Result driven
    • You don’t only focus on your own results- but always do what’s best for the company.
  • Project management skills
    • Time management has no secrets for you. You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
  • Team player
    • Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal together with your teammates.
  • Good balance of technical and creative skills- marketing is about logic and magic

What we offer you

  • An ambitious employer; we only want to the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!


Madrid- Spain

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity