Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 05-Feb-2021

Job Type: Regular

Description & Requirements

Here is a fantastic opportunity to join one of the top tier Global FMCG companies in New Zealand- become part of a super energetic and fast-paced marketing team driving iconic brands such as Wattie’s- Heinz- Chef- Gregg’s- Eta and many more!

Unlike most other global FMCG businesses- we develop our brands locally- we create our NPDs locally- we manufacture locally… and if you prove yourself here in NZ- the world is your oyster!

Key responsibilities

This position is based in Newmarket- New Zealand- responsible for developing and implementing the marketing plans to achieve forecasted sales with approved marketing spend.

  • Evaluate market research and data to develop brand vision- marketing strategies and annual plans for both Australia and New Zealand markets
  • Lead brand foundations works- create effective designs and breakthrough communications that will build brand equity and drive long-term growth for the business
  • Develop brand communication strategy and lead agency relationship for campaign development
  • Brief- develop- implement and evaluate all marketing activation (ATL- BTL- Social- Digital)
  • Develop innovation pipeline from consumer insights to ideation and concept validation
  • Collaborate with R&D- Insights- Category- Supply and Sales to take innovation ideas from concepts to reality
  • Work closely with Commercial Strategy and Sales to deliver commercial KPIs- optimize category strategy and drive profitable growth
  • Manage budgets effectively and monitor spend continuously throughout the year

About you

  • Tertiary qualification in Marketing- Communications or related discipline
  • Minimum 5 years’ experience in consumer facing roles (FMCG preferred)
  • Strong on both the creative and commercial side of marketing
  • Striving for excellence in a highly-paced working environment
  • High level of interest in anything about Food is preferred
  • Marketing experience in both Australia and New Zealand is preferred

It’s a Question of Taste

Do more- be more. Whatever your aspirations- experience something exceptional at Kraft Heinz. We’ll give you the freedom to explore and deliver in your own style. Outperform our expectations and you’ll move forward faster than you ever thought possible. Come ready to dream. Come eager to grow.


If you think you are up for the challenge that this role offers- then don’t hesitate to apply NOW!

Only people who are eligible to work in New Zealand or who are certain they can gain eligibility through immigration processes should apply. Evidence will be required.


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity