About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Amsterdam, , Netherlands

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 06-Apr-2021

Job Type: Regular

Description & Requirements

We have an excellent opportunity available for a Senior Brand Manager Drinks- based in Amsterdam- to make a difference at Kraft Heinz. The Senior Brand Manager lies within the Benelux Business Unit. You’ll be working in a high performing team- alongside peers always trying to reach the next level and you will be reporting into an experienced Marketing Manager. Get ready for a lot of exposure to internal and external senior stakeholders. Rolling out the marketing strategy of our beloved brands and being an active part in activation's and innovation projects will be our primary responsibilities.

About the position

In brief- you will be responsible for;

  • Acting as commercial project leader for innovation & renovation projects from idea to execution; executing and tracking of recently launched innovations
  • Understand consumers’ needs and identify relevant insights
  • Develop a winning marketing strategy and the respective product & activation plans
  • Preparing country long term and annual plans
  • Ensure excellent execution of agreed plans
  • Working on the creation/coordination of ATL and BTL activities
  • Closely cooperate with international Marketing Teams- the local Trade Marketing- Sales and Finance
  • Monitor competitive activities
  • Tight control of allocated marketing budget
  • Daily management of one direct report and one intern


Hard Skills
Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.

  • Education: Relevant Master degree
  • Work Experience: 5-6 years of experience in Marketing FMCG with strong functional consumer brand marketing knowledge
  • Previous experience in FMCG drinking categories is a requirement
  • Experience in the innovation process
  • Languages: business fluent in English and Dutch is mandatory
  • Previous management experience is a plus 

Professional Attributes

  • Communication Skills
    At Kraft Heinz- you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of different stakeholders.
  • Analytical
    We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
  • Result driven
    You don’t only focus on your own results- but always do what’s best for the company.
  • High pressure
    You don’t get easily stressed by pressure- on the opposite- a demanding and dynamic environment is what keeps you energized.
  • Team player
    Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal. 

What we offer you

  • An ambitious employer; we only want the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary- many benefits and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity