Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: London, , United Kingdom

Job Function: 05 - Marketing

Department: 05 - 02 - Adv- Digital- Graphic Design

Date Published: 18-Sep-2020

Job Type: Regular

Description & Requirements

Media & Digital Manager- Northern Europe

About the Position

The Northern Europe business is looking for a Media & Digital Manager to develop and execute media strategies and roadmaps to drive business growth. The role sits within the Northern Europe Marketing team- reporting directly to the Marketing Director. You’ll be working in with a diverse team across the various countries- brands and categories.

Your primary responsibility will be to drive excellence in media and digital; driving effectiveness and efficiency and setting a clear strategy for digital and social to rollout and support across the marketing teams.


In summary:

  • Lead how brands in the Northern European business connect with consumers through media and digital
  • Bring together the total picture across brands- categories and channels
  • Unlock media and digital capability with playbooks- tools and partnerships
  • Design and own routines with marketing team- ensuring effective implementation of strategies and collaboration
  • Support the business with strategic initiatives in media and digital to fuel business growth and drive the digital transformation agenda

Main Responsibilities

  • Drive best in class media and digital expertise across the business; working with Marketing leads to support their planning by category and portfolio
  • Leverage deep understanding of communications and media- creating strategies for improved planning and activation
  • Leverage digital knowledge to connect brand planning and communication efforts to eCommerce performance
  • Drive the measurement and learning agenda for digital and media
  • Drive the agenda on collecting data and leveraging insights for reapplication
  • In partnership with Marketing leadership team and agencies- develop and effectively implement playbooks and drive governance
  • Collaborate with brands on web and social initiatives- monitoring metrics and proposing optimizations
  • Drive quality of briefs- feedback and overall annual planning cycle across teams for media
  • Identify opportunities and trends within the media landscape- especially within digital and including test and learn
  • Key partner for media- digital and social agencies
  • Collaborate with internal stakeholders - the International zone team- Global Media- E-commerce team
  • Design and own routines with the marketing team- ensuring effective implementation of media & digital strategies

Qualifications

  • 6+ Years’ experience managing media (either with an agency or client-side) is required
  • Cross-channel experience is preferred (Digital- TV- print- OOH- radio- etc.) with strong media fundamentals but knowledge in the digital space is the most important
  • Excellent analytical and communication skills- ability to simplify and connect with people
  • Strong collaborator and influencer
  • Passionate about inspiring and driving change
  • Organized and able to handle several projects concurrently. 
  • Strong ability to learn new technologies and applications
  • Deep knowledge of global digital platforms. Working knowledge of emerging platforms a plus
  • Business acumen: ability to operate in a wider commercial environment with stakeholders of varying levels
     

What we offer you

  • An ambitious employer; we only want to the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!
     

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity