Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

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We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Department: 05 - 05 - Marketing Research- Insights

Date Published: 01-Feb-2021

Job Type: Regular

Description & Requirements

The Manager- Consumer Insights & Strategy is a key business partner of the Kraft Heinz Brand Building and Category Teams- responsible for supporting the development of marketing strategies and driving growth for assigned portfolio.  As Voice of the Consumer- this individual will demonstrate forward-thinking insight partnership to influence Brand and innovation decisions. This individual will report to the Head of Consumer Insights.

This individual will contribute to delivering our new insights vision of putting: To put the consumer and a culture of food at the centre of our enterprise transformation journey. 

Key Responsibilities:

  • Develop a forward-thinking insights learning agenda that supports annual and strategic plans for your portfolio
  • Proactively identifies business issues and brings forward a fresh perspective to address untapped opportunities and consumer needs
  • Influences key stakeholders across the business and ensures insights and the voice of the consumer are incorporated into the decision-making process
  • Demonstrates a true ownership approach to your portfolio and strong drive for results
  • Actively seeks out new and inventive research methodologies
  • Identify and translate business needs into actionable insights learning plans for innovation and renovation.
  • As a strategic partner in the communication process- help build brands that consumers love by contributing to brand foundations and marketing brief.
  • Deliver meaningful research to support strategic decision making around Consumer Targeting- Brand Positioning- Innovation- Communication and Product Quality Initiatives
  • Drive growth through platform-based innovation focus to identify dig sites; partner with marketing and R&D to identify- develop- size and validate a multi-year pipeline for 2022+.
  • Mine existing data sources to identify relevant insights- and drive added value out of existing knowledge base.
  • Build strong relationships and collaborates with internal business partners (Category teams- Brand Build and Innovation- R&D- Digital etc.)- research suppliers and agencies


  • Bachelor’s Degree is required; specialization in Social Sciences- Business Administration- or Marketing is preferred.
  • Minimum 5 years Market Research / Insights experience is required- preferably client side.
  • Strong functional and technical expertise in quantitative and qualitative research & analytics techniques
  • Experience with Nielsen data (Consumption; Panel; BASES)
  • Strong sense of ownership and drive for results
  • Proven ability to lead through the lens of insights- influence effectively and drive clarity out of ambiguity
  • Understanding of marketing processes- business planning- marketing strategy- innovation- and trends.
  • Proven ability to source- work with and combine disparate data sets to find patterns- extract insights and answer business questions
  • A storyteller- with strong communication and presentation skills
  • Confidence to adapt to and manage changing priorities.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world- with eight $1 billion+ brands. A globally trusted producer of delicious foods- The Kraft Heinz Company provides high quality- great taste and nutrition for all eating occasions whether at home- in restaurants or on the go. The Company’s iconic brands include KraftHeinz- ABC- Capri SunClassicoJell-OKool-Aid- Lunchables- Maxwell House- Ore-Ida- Oscar Mayer- Philadelphia- Planters- PlasmonQuero- Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people- our planet and our Company. For more information- visit

The Kraft Heinz Company is committed to a diverse and inclusive workforce. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: 


#LI-Location: ​

Toronto- CA

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity