About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Segrate, Milano, Italy

Job Function: 05 - Marketing

Department: 05 - 03 - Marketing & Trade Activation

Date Published: 09-Jun-2021

Job Type: Regular

Description & Requirements

In Store Excellence Manager

We have an excellent opportunity available for an experienced In Store Excellence Manager to make a difference at Kraft Heinz. This role lies within the Italian Business Unit. You’ll be working in a high performing team- alongside peers always trying to reach the next level. You’ll be reporting into the Activation & Trade Services Manager. Get ready for a lot of exposure to internal senior stakeholders. You’ll be constantly looking for improvement activities within the Italian market.

In brief- you will be responsible for;

Lead the process- develop and support the In Store Excellence execution

  • Lead the Trade Service Team in defining local shopper insight- formulating in-store activation plans and executing sell-out activities in the close collaboration with the Marketing Team and the Sales Teams
  • Work collaboratively with our Insight Manager- Brand Managers- Trade Marketing and Sales teams to develop a shopper marketing strategy for the business based on shopper insights and aligned to each category masterplan
  • Owns in-store excellence execution to drive brand preference- increase conversion and basket size
  • Be the expert in understanding the best shopper marketing visuals based on shoppers- customers- and brands
  • Be the expert in point-of-sales material development
  • Develop strategic materials that will meet brand objectives in trade
  • Develop designed point of sale materials for use in store
  • Define and formulate observations and recommendations for new materials through analysis of sales data and through monitoring the success of the trade marketing activities
  • Lead the Trade Service function to deliver disruptive- strategic- smart and creative marketing solutions along the path to purchase
  • Work closely with the Trade Service offices in Continental Europe for the best practice sharing

Negotiation and Budgeting responsibilities

  • Is responsible for the management of the Trade Service budget
  • Negotiate contracts/quotations with the suppliers and drive the annual agreements
  • Problem-solve any budgetary issues (e.g.- over-budget- under-budget- how to use- etc.) with shopper marketers and raise to sales finance when appropriate

Lead the Team for success

  • Build and maintain strong culture within team
  • Set and communicate clear objectives for the team and individual team members
  • Provide the foundation for team effectiveness by creating and maintaining team processes
  • Apply training and coaching effectively for individual and team development
  • Complete performance evaluations for direct reports


Hard Skills

Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.

  • Master’s degree
  • At least three years of working experience in a multinational company strongly oriented to the consumer focus and with a strong sell out approach. Previous experience in sales and Trade Marketing will be a plus.
  • Analytical skills- negotiation ability- budgeting and forecasting skills- strong knowledge about the retail channel- the consumer behavior and the path to purchase. Knowledge about the standard in store materials. Ability to find innovative solutions aligned to the company strategy and to the consume behavior and needs.     
  • Italian and English (fluent)

Professional Attributes

  • Curiosity- positivity & enthusiasm
  • You’re curious- positive and enthusiastic. People know you as the driver of the team.
  • Project management skills
  • Time management has no secrets for you. You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
  • Empathy – listening to the customer
  • You’re known for your empathy. You listen more and talk less- and therefore truly understand your customer. With that mindset you create commercial chances to optimize the customer experience.
  • Team player
  • Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal together with your teammates. 

What we offer you

  • An ambitious employer; we only want the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity