Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Newmarket, Auckland, New Zealand, Southbank, Victoria, Australia

Job Function: 05 - Marketing

Department: 05 - 01 - Marketing Management

Date Published: 05-Nov-2020

Job Type: Regular

Description & Requirements

About the role

The Head of Media & Online is responsible for driving the digital transformation of our media communications and online platforms across Australia & New Zealand- responsible for traditional media- digital marketing- CRM & loyalty- digital- and content & search.

You will work cross-functionally with multiple stakeholders including Marketing- Media agencies- PR agencies and Global Media team to deliver strategy- multiple brand campaigns and social media initiatives on time and in full.

Key responsibilities:

  • Responsible for overseeing paid and earned media strategy
  • Drive annual planning of all brand media communication for brand efficiency of media buy with media agencies
  • Digital marketing including: Always On social media- website maintenance and optimization- SEO/SEM- and various media partnerships like Google & FB.
  • Support all brand marketing campaigns & strategies- leading use of KHC methodology and Sufficiency models
  • Responsible for media agency relationships- management and budgets
  • Reimagine the media and online model for such iconic brands as Golden Circle- HEINZ- Wattie’s- and our next generation brands
  • Partner with local and global stakeholders to build and cascade best practice and ways of working (cross-portfolio and cross-functional) to drive organizational change and enterprise solutions- and upskill marketing organization from fundamentals to new/disruptive media & online spaces

This position can be based in Newmarket- Auckland or Southbank- Melbourne.

About you

  • Bachelor Degree in Marketing- Media- Communications- Advertising- PR or other related discipline
  • Minimum 5 years media & agency experience- with a strong focus on digital advertising (previous exposure to brand management or e-commerece is highly advantageous)
  • Strong ability to review data- draw conclusions- present solutions- align stakeholders- and lead others to take action
  • Strong cross-functional collaboration experience with the ability to influence at all levels
  • Ability to simultaneously manage multiple projects and competing priorities under pressure

Benefits program

We empower our people to own their work- and it’s true our employees are our competitive advantage – so we take care of our employees with our ‘Live Well’ benefits program:

  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Social Club – events hosted throughout the year including lunches and mid-winter Christmas
  • Wellbeing – annual health checks & flu shots- wellbeing sessions & webinars
  • Volunteering – volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger
  • Keeping Fit – corporate discounts for Class Pass and Les Mills
  • Parental Leave - 12 weeks paid parental leave for primary caregivers

We are an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion.

Bring your appetite for more!

As part of the Wattie’s brand- you’ll be working for one of New Zealand’s most loved food and beverage companies- boasting 35 brands and working across 37 categories.  Our offering is unique because Wattie’s is proudly part of the Kraft Heinz Company- so you get to enjoy the perks of a global organisation while working on a local iconic brand.

Applications close 27 November 2020. Applications may be reviewed and interviews conducted prior to the close date so don’t wait – apply now!


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity