Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 01 - Sales

Department: 01 - 02 - Business / Category Development

Date Published: 15-Feb-2021

Job Type: Regular

Description & Requirements

Here at Heinz Wattie's we believe in meritocracy. Put simply- you get out what you put in to a career here. Our ambition is unparalleled- just like our stable of 35 brands- working across 37 categories in New Zealand. As the biggest branded FMCG supplier to the NZ food and grocery market- with the biggest and best brand in consumer goods we are well placed to help you reach the very best of your potential- developing your career like you never believed possible!

About the role

The Category Development Analyst is responsible for developing retailer-tailored strategies that support the delivery our company’s targets. As part of the ANZ Commercial Strategy team- this role will be a point of contact for Account Managers and will effectively communicate category plans within the Execution teams. 

Delivery of Annual Operating Plan

  • Identify risks- develop and monitor retailer-oriented plans through cross-functional initiatives
  • Communicate category strategy and assumptions- engaging sales- marketing and demand planning teams
  • Manage volume calls and understand performance drivers behind sales execution- working across functions to address execution needs.

Development of category-specific retailer strategies

  • Work with sales on bottom up customer planning- including customer segmentation- shelf relay opportunities- ranging gaps and promotional activation
  • Understand category role internally and across different customers- developing external customer rationale for promotional strategies based on insight

Innovation (NPD) selling story and assumptions

  • Define customer target setting for new product launches- including distribution- cost price and margin assumptions
  • Build commercial plan for NPD and engage sales in executional delivery.

Business support:

  • Assess ranging gaps across customers to drive profitable sales growth.
  • Deliver the annual distribution drive plans to management and Field.
  • Track implemented recommendations and analyse post event assessment of in-store activation.
  • Develop and leverage tools- processes- insights and systems capabilities associated with range- shelf layout and distribution performance.
  • Work closely with the balance of Commercial Finance- Category Development- Brand- Revenue Growth Management and Field teams
  • Validate mid-long term forecast assumptions and identify risks based on customer insight.
  • Engage with the Field team to understand and develop action plans at customer level

About you

  • Nielsen and/or Aztec scan/panel is advantageous
  • Advanced Excel and Power Point
  • Promotion and/or range modelling
  • Store Layout software such as: Apollo- JDA
  • 2+ years of working experience in Category Analysis- Shopper insights- Key Account Management or Sales related function. FMCG is desired.
  • Strong commercial acumen ideally through direct experience in Sales or Category management
  • Customer facing experience to sell plans to customers
  • Strong interpersonal skills to influence and sell recommendations internally
  • Action-focused mindset with proven ability to deliver through others
  • Collaborates effectively across market and functional boundaries.
  • Systems knowledge a plus: Nielsen/IRI tools (e.g. Answers on Demand- Assortman)- Tableau- SAP- promotion evaluation tool- etc.

Benefits program

We empower our people to own their work- and it’s true our employees are our competitive advantage – so we take care of our Kraft Heinz family with our ‘Live Well’ benefits program:

  • Free Food - our kitchen is fully stocked with our products for you to enjoy!
  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Wellbeing – partially subsidised site massages- annual health checks & flu shots- onsite wellbeing sessions & webinars
  • Volunteering – volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger
  • Keeping Fit – join our Run Club and sign up for discounted gym memberships & classes
  • Purchase Leave – purchase additional annual leave at the beginning of each calendar year

Bring your appetite for more!

Interviews are taking place now! So don't wait - apply now!


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity