About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 01 - Sales

Department: 01 - 02 - Business / Category Development

Date Published: 03-Jun-2021

Job Type: Regular

Description & Requirements

Here at Heinz Wattie's we believe in meritocracy. Put simply- you get out what you put in to a career here. Our ambition is unparalleled- just like our stable of 35 brands- working across 37 categories in New Zealand. As the biggest branded FMCG supplier to the NZ food and grocery market- with the biggest and best brand in consumer goods we are well placed to help you reach the very best of your potential- developing your career like you never believed possible!

About the role

The Category Development Analyst is responsible for developing retailer-tailored strategies that support the delivery our company’s targets. As part of the ANZ Commercial Strategy team- this role will be a point of contact for Account Managers and will effectively communicate category plans within the Execution teams. 

Delivery of Annual Operating Plan

  • Identify risks- develop and monitor retailer-oriented plans through cross-functional initiatives
  • Communicate category strategy and assumptions- engaging sales- marketing and demand planning teams
  • Manage volume calls and understand performance drivers behind sales execution- working across functions to address execution needs.

Development of category-specific retailer strategies

  • Work with sales on bottom up customer planning- including customer segmentation- shelf relay opportunities- ranging gaps and promotional activation
  • Understand category role internally and across different customers- developing external customer rationale for promotional strategies based on insight

Innovation (NPD) selling story and assumptions

  • Define customer target setting for new product launches- including distribution- cost price and margin assumptions
  • Build commercial plan for NPD and engage sales in executional delivery.

Business support:

  • Assess ranging gaps across customers to drive profitable sales growth.
  • Deliver the annual distribution drive plans to management and Field.
  • Track implemented recommendations and analyse post event assessment of in-store activation.
  • Develop and leverage tools- processes- insights and systems capabilities associated with range- shelf layout and distribution performance.
  • Work closely with the balance of Commercial Finance- Category Development- Brand- Revenue Growth Management and Field teams
  • Validate mid-long term forecast assumptions and identify risks based on customer insight.
  • Engage with the Field team to understand and develop action plans at customer level

About you

  • Nielsen and/or Aztec scan/panel is advantageous
  • Advanced Excel and Power Point
  • Promotion and/or range modelling
  • Store Layout software such as: Apollo- JDA
  • 2+ years of working experience in Category Analysis- Shopper insights- Key Account Management or Sales related function. FMCG is desired.
  • Strong commercial acumen ideally through direct experience in Sales or Category management
  • Customer facing experience to sell plans to customers
  • Strong interpersonal skills to influence and sell recommendations internally
  • Action-focused mindset with proven ability to deliver through others
  • Collaborates effectively across market and functional boundaries.
  • Systems knowledge a plus: Nielsen/IRI tools (e.g. Answers on Demand- Assortman)- Tableau- SAP- promotion evaluation tool- etc.

Benefits program

We empower our people to own their work- and it’s true our employees are our competitive advantage – so we take care of our Kraft Heinz family with our ‘Live Well’ benefits program:

  • Free Food - our kitchen is fully stocked with our products for you to enjoy!
  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Wellbeing – partially subsidised site massages- annual health checks & flu shots- onsite wellbeing sessions & webinars
  • Volunteering – volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger
  • Keeping Fit – join our Run Club and sign up for discounted gym memberships & classes
  • Purchase Leave – purchase additional annual leave at the beginning of each calendar year

Bring your appetite for more!

Interviews are taking place now! So don't wait - apply now!


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity