Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Amsterdam, , Netherlands

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 17-Feb-2021

Job Type: Regular

Description & Requirements

We have an excellent opportunity available for a Brand Manager- based in Amsterdam- to make a difference at Kraft Heinz.

The Brand Manager lies within the Continental Europe Business Unit. Your responsibility lies in leading the Benelux Brunch portfolio- full of strong local jewels as Koninklijke De Ruijter- Venz and Brinta.

You’ll be working in a high performing team- alongside peers always trying to reach the next level and you will be reporting into an experienced Marketing Manager.

Get ready for a lot of exposure to internal and external senior stakeholders.

Rolling out the marketing strategy of our beloved local brands and being an active part in activations and innovation projects will be our primary responsibilities.

About the position

In brief- you will be responsible for;

  • Acting as commercial & marketing project leader for innovation & renovation projects from idea to launch. Executing and tracking of recently launched innovations.
  • Strong project management experience; especially in product development (from concept to launch) with cross-functional team management
  • Manage cross functional teams to deliver brand related projects efficiently and effectively: Closely cooperate with Category- Sales and Finance to reach cross-functional goals.
  • Understand consumers’ needs and identify relevant insights.
  • Develop a winning marketing strategy and the respective product & activation plans
  • Preparing country long term and annual plans. Lead and own the marketing plan for Koninklijke De Ruijter- Venz and Brinta.
  • Ensure excellent execution of agreed plans
  • Working on the creation/coordination of ATL and BTL activities: briefing- development- implementation and evaluation.
  • Experience of all core marketing competencies as well as experience in developing and leveraging digital and social marketing with proven track record in delivering digital marketing projects
  • Monitor competitive activities and brand performance and activities effectiveness
  • Tight control of allocated marketing budget


Hard Skills

  • Education: Relevant Master degree in management- marketing or economics
  • Work Experience: 4 years of experience in Brand Marketing at leading FMCGs companies.
  • Languages: Dutch and business fluent English. Dutch Culturally Aware
  • Great command of Microsoft Suite (especially Excel and Power Point)

Professional Attributes

  • Communication Skills
    At Kraft Heinz- you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of different stakeholders.
  • Analytical
    We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
  • Result driven
    You don’t only focus on your own results- but always do what’s best for the company.
  • High pressure
    You don’t get easily stressed by pressure- on the opposite- a demanding and dynamic environment is what keeps you energized.
  • Team player
    Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal. 

What we offer you

  • An ambitious employer; we only want the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary- many benefits and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity