Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 05-Jan-2021

Job Type: Regular

Description & Requirements

Here at Heinz Wattie's we believe in meritocracy. Put simply- you get out what you put in to a career here. Our ambition is unparalleled- just like our stable of 35 brands- working across 37 categories in New Zealand. As the biggest branded FMCG supplier to the NZ food and grocery market- with the biggest and best brand in consumer goods we are well placed to help you reach the very best of your potential- developing your career like you never believed possible!


About the role

Calling out all those passionate about food!

Reporting into the category’s Senior Brand Manager- this role is within our Ready Meals brand marketing team- based in Newmarket- New Zealand. Responsible for managing our iconic Food in a Minute brand and developing strong relationship with key stakeholders to develop yearly content plan for all digital channels to support brand

  • Own and deliver brand strategy for Food in a Minute using consumer insights and today’s trends
  • Responsible for content creation and planning including recipe development and production
  • Drive strong digital media strategy to drive best reach- impressions and engagement
  • Drive and deliver integrated communications campaign using consumer led insights and supporting brand plans and strategy
  • Manages Food in a Minute digital channels such as the website- Facebook and Instagram effectively and efficiently
  • Liaise with media and creative agencies on a daily basis to drive strategy and leverage content across all channels
  • Support annual budgeting- quarterly forecasting and manage monthly A&P spend
  • Communication and coordination across cross-functional teams including Sales- Operations and Management
  • Opportunity to also drive other brand Marketing projects within the Ready Meals team


About you

  • Minimum 2+ years in marketing or agency experience
  • A passion for Food is a must!
  • Experience and knowledge in digital marketing- SEO- SEM- social media and website
  • Ability to analyse and interpret data to make recommendations
  • Strong presentation and communication skills (written and verbal)
  • Detail oriented with strong project management experience and ability to manage tight timelines and drive project team
  • Problem solver who can think outside the box- with resilience to bounce back from setbacks


What we can offer you

  • A competitive remuneration package
  • Career trajectory and success only limited by your hunger
  • A development focused culture- to help you realize your best potential
  • An incredible local business- with genuine global and local career opportunities
  • Autonomy- ownership and meritocracy: learn how to own a business!
  • The breadth of experience of working across 37 brands in 35 FMCG categories- all under one roof

Only people who are eligible to work in New Zealand or who are certain they can gain eligibility through immigration processes should apply. Evidence will be required.


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity